APPLE STORE
Yes! Users can add a keyword in their Appstore connect account that can help in searching your app. It should be under iOS app > prepare for submission, scroll down a bit to see the version information tab.
Tutorial: https://www.buddyboss.com/resources/docs/app/app-publishing/apple-app-store-publishing-checklist/
Time Stamp: 5:43m
GOOGLE PLAY STORE
No! Users cannot use abbreviation/keyword as it won’t be enough. The users who would like to install the app would need to type the full app name in the play store search bar.